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Wednesday, December 7, 2011

The Honda Effect

Yesterday my January 2012 issue of Cycle Canada arrived and I've already read it cover to cover. I have to say I've had my reservations about this magazine in the last couple years but this issue has me believing again. The editor, Neil Graham has decided that this magazine will be more editorial-based rather than an American-style cookie-cutter press-release paraphraser. They tried that, and it didn't work. (mind you, the S1000RR article fits that mold, but I digress)

I like the direction he's taken things and I appreciate the free-form editorial that he allows.

Michael Uhlarik is a great addition to the editorial base. Though I often disagree with his opinions, he expresses them passionately and with industry experience and knowledge to back it up. He had a line in his CBR250R feature (a ride from Toronto to Halifax on said moto)  this month that I enjoyed enough to share it here:

"I hadn't ridden the Honda since the test ride in California nearly a year ago (in fact I hadn't ridden any motorcycle since) so it's worth mentioning that the Honda Effect took place. To those unfamiliar, it goes like this: 10 minutes into operating a Honda product you feel that you have always owned that Honda and you could ride it to the end of the Earth - or the Maritimes, which for most Ontarians is just as far.

Couldn't have said it better myself.  I am definitely not unfamiliar with the Honda Effect.